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WHO WE ARE

THE PEOPLEBEHIND THE WORK

A founder who came up singing at Relay For Life events, and a team that has worked across records, campaigns and productions. What holds it together is a shared belief that entertainment can do more than entertain.

  • AJ

    PORTRAIT TO FOLLOW

    Ali J

    Founder and CEO

    Ali's story and work as a recording artist have earned national recognition. Her journey through adversity has been featured by CNN and in PEOPLE magazine's annual World's Most Beautiful issue, featuring Jennifer Aniston on the cover.

    Ali found her purpose as a child, singing at the American Cancer Society Relay For Life events, children's hospitals, nursing homes, funerals, and community events, where she discovered that music could bring comfort, hope, and healing during life's most difficult moments.

    As her career grew, she performed the national anthem at a Minnesota Vikings game, opened for Aaron Carter, the younger brother of Backstreet Boys member Nick Carter, and collaborated with Grammy-winning producers whose credits include Katy Perry, OneRepublic, Miley Cyrus, and more.

    But with every new opportunity came a question she couldn't ignore: What was all of this for?

    While privately navigating a lifelong medical condition and the mental health challenges that followed, Ali stepped away from music to rediscover what had always mattered most.

    That search became Northstar.

    Today, Ali leads Northstar with the same belief that first inspired her as a child: that the right song, heard at the right moment, has the power to change a life. That same belief guides everything Northstar will create.

  • Chris David, Director of Digital Strategy

    Chris David

    Director of Digital Strategy

    Chris David helps shape how Northstar's stories will reach the world.

    Over the past decade, he has led digital strategy and social campaigns, with work involving Mike Posner, JP Saxe, LeBron James and Grammy Award-winning producer RedOne.

    At Northstar, Chris leads the company's digital presence across artists, films, campaigns, and original content, helping ensure every story reaches the audience it's meant to inspire. His ability to blend compelling storytelling with thoughtful digital strategy transforms meaningful moments into conversations that extend far beyond the screen.

    Beyond his experience, Chris shares Northstar's belief that entertainment has the power to create meaningful human connection. His passion for using storytelling to make a positive impact makes him an integral part of Northstar's vision to create work that resonates long after it's experienced.

  • Alexandria Moore, Executive Producer

    Alexandria Moore

    Executive Producer

    Alexandria Moore brings a unique blend of creative perspective and music industry experience to Northstar, helping shape the company's artists, productions, and strategic relationships.

    Early in her career, she trained under Grammy Award-winning producer Rodney "Darkchild" Jerkins and his team, developing a deep understanding of the creative process behind world-class entertainment. She has also worked alongside respected industry professionals including Gino Barletta (Katy Perry) and Kelly King (Ariana Grande), further shaping her collaborative approach to creative development.

    Alex plays an integral role in developing partnerships, guiding creative conversations, and helping bring Northstar's vision to life. Her thoughtful leadership, creative instincts, and ability to cultivate meaningful relationships continue to shape the company's growth as it builds a new model for meaningful entertainment.

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